Baby Keem hails from Las Vegas and first gained attention for being Kendrick Lamar’s cousin. With an ability to create unique atmospheric music, Keem further proves why the rap game will keep a close eye on him and his blossoming career.
2020 XXL Freshman, Baby Keem, has dropped his newest single “No Sense.” After signing to Kendrick Lamar’s new label, pgLang, in early 2020, all eyes have been on Baby Keem. This latest single proves that the young up and comer can perform with the world watching and still drop a hot single without breaking a sweat.
At 20 years old, Keem hails from Las Vegas and first gained attention for being Kendrick Lamar’s cousin. But that news faded after the release of his 2019 project Die For My Bitch. The track “Orange Soda” hit #98 on the Billboard Hot 100 and since then he has signed to pgLang, was named a 2020 XXL Freshman and dropped his two pack, Hooligan / Sons & Critics, in September 2020. Now, with his first drop of 2021, Baby Keem is determined to make sense of his new life.
Produced by Baby Keem and Jahaan Sweet, Keem raps over light piano keys and a stretched eerie flute that creates an atmosphere fitting for Keem’s investigative lyrics. It makes no sense to him that the people in his life act the way they do. Why is his ex showing off? Why are these other rappers riding the wave? Keem asks a lot of questions but the only conclusion he keeps coming to is nonsense.
“Don’t be showin’ out when you with your mans, dawg / Please don’t let me catch him on my ends, dawg / It’s a thousand ways to misunderstand, dawg / It’s a thousand ways that we can make amends, dawg.”
Following the tradition of using fading paint samples for the cover art of his past four singles, Keem keeps that tradition alive and uses a fading blue aesthetic for the cover of “No Sense.” Although rumors of an upcoming album have been floating around for a while now, no official release date has been announced.
With an ability to create unique atmospheric music, Baby Keem further proves why the rap game will keep a close eye on him and his blossoming career.
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Grant Boyer is a hip hop head at heart from Chicago, IL. Some of his all-time favorite artists are J. Cole, Jay-Z, Kendrick Lamar, Pharrell, and Biggie. When he’s not writing, he’s playing his Nintendo Switch, watching Seinfeld reruns, and collecting vinyl and cool hip hop collectibles. The coolest hip hop collectible he owns is an original Jay-Z Dead Presidents cassette from 1995. He’s also wondering if anybody has a working cassette player he can borrow.