Fresh off the release of his latest mixtape “Big Bank,” Bankroll Freddie drops a new visual for his track “Active.” Known for his gaudy style of rapping, Freddie lets everyone know that he and his money is not meant to be played with.
Hailing from Arkansas, Bankroll Freddie started making music in 2017 and released “Drip Like This,” his breakout hit, in 2019. A remix, featuring Young Dolph and Lil Baby, dropped shortly after and is currently Freddie’s most viewed video on Youtube with 45 Million. Since then he has signed to Quality Control Music and has released two mixtapes, From Trap To Rap in 2020 and Big Bank, this month. With “Active” being the fourth song off his latest mixtape to get a music video treatment, Freddie has definitely been on a roll.
Directed by DJ Bruce Bruce, the video follows the narrative of a lowlifer stealing Freddie’s jewelry and attempting to sell them. But Freddie doesn’t get played like that, him and his crew catch the man and take him hostage. Freddie trades in his usual glossy lyrics in for rhymes that invoke menace and fear. While interrogating his suspect, he raps,
Slow it down, hold that MAC out the window / That boy thought he was low in that rental / When them shots get to firin’, we won’t miss him / 5.56 hit mouth, made it kiss him / Say I’m hiding, lil’ boy, knock it off / On the block on the south with chop
After the release of this video, Freddie’s track “Pop It (feat. Megan Thee Stallion” was featured on Apple Music’s #OnRepeat playlist. With multiple hits making waves, it’s clear that Bankroll Freddie is on the rise and may break the bank any day now.
Check out the official music video below and stay connected to DaCultureReport for more independent hip hop.
Grant Boyer is a hip hop head at heart from Chicago, IL. Some of his all-time favorite artists are J. Cole, Jay-Z, Kendrick Lamar, Pharrell, and Biggie. When he’s not writing, he’s playing his Nintendo Switch, watching Seinfeld reruns, and collecting vinyl and cool hip hop collectibles. The coolest hip hop collectible he owns is an original Jay-Z Dead Presidents cassette from 1995. He’s also wondering if anybody has a working cassette player he can borrow.