Former Bad Boy artist, Black Rob, has passed away at the age of 51. Most known for his smash hit “Whoa” in 2000, he made an impact on hip hop in the late 90s and early 2000s with his unique and rugged form of lyricism.
Born Robert Ross, Black Rob signed to Bad Boy Records in the late 90s and became one of the leading men of the label after Biggie passed in 1997. His debut album Life Story, released in 2000, hit number three on the Billboard album charts, and his smash single, “Whoa,” hit number 43 on the Hot 100. He was featured on countless other hits including Diddy’s “Bad Boy 4 Life” and Mase’s “24 Hours To Live.” A feud with Diddy and Bad Boy ended his relationship with the label a few years later but his music will live on forever.
Medical issues plagued Black Rob in his last few years of life. Reports of kidney failure are the cause of death but high blood pressure and a stroke were reported as medical problems in his past as well. His former label mate, Mark Curry, confirmed his passing on social media.
— Versey (@VerseyMusic) April 17, 2021
Artists, including Diddy, GZA and Missy Elliot took to social media to share photos and send their condolences to Black Rob and his family.
After the loss of DMX nearly one week ago, the culture is now mourning the loss of two great artists. We must continue to celebrate them and enjoy the timeless music they gave to the world. RIP Black Rob (1969-2021)