Los Angeles rapper Rucci released the music video to his latest single “Okay Doeee” ft. ALLBLACK last Wednesday. This Inglewood and Oakland collab is just one of many club bangers from Rucci’s new album, Midget.
Produced by L.A. sound architect Ron-Ron The Producer, “Okay Doeee” takes fans on a ride alongside Rucci and fellow West Coast rapper ALLBLACK as they stir up some chaos for LAPD.
In the video, directed by Keoni Mars, the duo partake in a money heist, gets arrested, and then released, only to turn around and take cash from an evidence locker before heading to an underground casino. Just four days after its release on YouTube, the “Okay Doeee” video quickly racked up over 50,000 views.
Named after a nickname given to Rucci during his youth, Midget is a mix of past experiences, and party anthems put into classic West Coast melodies. Midget serves as the second studio album for the rapper under the record label EMPIRE. The 15-track album features songs with Shortie Shortie, Haiti Babii, Mozzy, Blxst, White John, and frequent collaborator AzChike.
Raised by his father, who was recently deported, and an uncle who is currently serving a life sentence, Rucci and his family are well-known and respected within the Inglewood community. Rucci’s father, Tako, has deep ties in the neighborhood that date back to three generations.
“Everything bad that I had to go through is because of my dad,” Rucci once shared. In fact, Rucci’s debut album, Tako’s Son, reflects the difficulties and obstacles he has faced in life due to his dad’s actions.
Born Juan Martinez, the 26-year-old rapper, is now staying focused on evolving his music career. Rucci’s label, EMPIRE, has only been around ten short years but has contributed to the success of artists such as Kendrick Lamar, T.I., Snoop Dogg, and many more. Rucci is dedicated to becoming just as successful as those before him.
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